Paris Hilton has compared herself to a Hollywood legend and a beloved princess in a startling new interview.

"There's nobody in the world like me. I think every decade has an iconic blonde including Marilyn Monroe or Princess Diana and right now I'm that icon,¡± she was quoted by UK's Sunday Times, as saying.

She also says that actually she is a savvy business woman."There's a lot of heiresses out there and I don't see any of them doing what I've done. It's Paris Hilton plc, baby! I have so many projects - bags, fragrances, make-up," Sunday Times quoted Hilton as saying.

Though Hilton may fit the bill of a typical dumb blonde but she says that she her image is only a part that she is playing.

Hilton boasted about her knack for trading on her famous name.

The Simple Life star, whose soon-to-released debut CD has already spawned the hit single "Stars Are Blind," said she is acutely aware of the power she holds.

And Hilton insisted she isn't as ditzy as many people believe.

"I've become a cartoon. Nobody seems to get that how I am on The Simple Life is a character. I play dumb like Jessica Simpson plays dumb. But we know exactly what we¡¯re doing. We're smart blondes," she added.